Why You Need to Use Video Marketing?
1. Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by 80% and ITS Groups has made it sure that video works effectively despite the category in which you deploy it.
Studies show: The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%).
Video can also lead directly to sales. Studies show 86% of people would like to see more video from brands in 2020. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos. So better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that unexpected. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving images can do to your business.
2- Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relations. Stop selling and let the people come to you by presenting them engaging and useful information. Video content is likely to engage us and ignite emotions.
So, if you are serious about content marketing, you must be serious about video, too.
Promotional videos can encourage trust as well. Some consumers are still sceptical about buying products and services on the internet because they fear fraud and deception. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 84% of customers say that videos gave them more confidence to purchase online.
3- Google Loves Videos
Videos allow you to increase the time spent by visitors on your website. Therefore, longer exposure builds trust and signals search engines that your website has good content. You’re more probable show up first on Google if you have a video embedded on your website. Since Google owns YouTube, there has been a notable increase in how much videos affect your search engine rank.
4- Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
5- Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective and 87% of businesses in 2019 now use video as a marketing tool.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
6- Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!
7- Video Encourages Social Shares
Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
8- Video Is Rocking Email Campaigns
When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.